Summit Peak Roofing
From inconsistent referrals to a predictable pipeline of storm-damage jobs.
A family-owned roofing company with 12 crews that relied almost entirely on word-of-mouth and door-knocking. They had no reliable way to predict where the next job would come from, especially in the slower winter months.
Lead flow was seasonal and unpredictable, their website hadn't generated a single call in a year, and they were competing against national brands and aggressive lead-resellers bidding on the same searches.
We built a storm-response strategy combining Google Search and Local Service Ads for high-intent emergency searches, paired with Local SEO to own the Map Pack across the Denver metro. Call tracking and CRM follow-up ensured no lead was missed.
Launched Google Guaranteed LSA plus Search campaigns targeting 'roof repair' and 'storm damage' keywords, built three conversion-focused landing pages by service, and automated review requests after every job to strengthen ranking and trust.
Within 90 days, Summit Peak went from a handful of inbound calls to 140+ exclusive leads per month at a $38 cost per lead. Booked revenue grew 312% year-over-year and the company added two new crews to keep up with demand.

