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Case Studies

Real Contractors.
Real Results.

See exactly how we helped home-service contractors lower their cost per lead, fill their pipelines, and grow revenue — with the strategy, campaigns, and numbers behind every win.

62%Avg. Lower Cost / Lead
3.4xAvg. Revenue Growth
50K+Leads Generated
250+Contractors Served
RoofingDenver, CO

Summit Peak Roofing

From inconsistent referrals to a predictable pipeline of storm-damage jobs.

01
$38Cost Per Lead
+312%Revenue Growth
140+Leads / Month
Client Background

A family-owned roofing company with 12 crews that relied almost entirely on word-of-mouth and door-knocking. They had no reliable way to predict where the next job would come from, especially in the slower winter months.

Challenge

Lead flow was seasonal and unpredictable, their website hadn't generated a single call in a year, and they were competing against national brands and aggressive lead-resellers bidding on the same searches.

Strategy

We built a storm-response strategy combining Google Search and Local Service Ads for high-intent emergency searches, paired with Local SEO to own the Map Pack across the Denver metro. Call tracking and CRM follow-up ensured no lead was missed.

Campaign

Launched Google Guaranteed LSA plus Search campaigns targeting 'roof repair' and 'storm damage' keywords, built three conversion-focused landing pages by service, and automated review requests after every job to strengthen ranking and trust.

The Results

Within 90 days, Summit Peak went from a handful of inbound calls to 140+ exclusive leads per month at a $38 cost per lead. Booked revenue grew 312% year-over-year and the company added two new crews to keep up with demand.

HVACPhoenix, AZ

ClimateCare Heating & Air

Cutting cost per lead in half while doubling booked installs.

02
$24Cost Per Lead
+186%Revenue Growth
210+Leads / Month
Client Background

A growing HVAC company serving the greater Phoenix area, strong on service quality but spending heavily on a shared-lead platform that delivered low-quality, recycled contacts.

Challenge

Their cost per lead from the aggregator was over $90, leads were shared with three competitors, and close rates were dismal. They needed exclusive leads and a way to dominate peak summer AC demand.

Strategy

We moved their budget off the aggregator and into owned Google Ads and Performance Max campaigns, with seasonal bid strategies for cooling season and a tune-up offer to capture demand early and build a maintenance base.

Campaign

Built segmented campaigns for repair, replacement, and maintenance, deployed call tracking to score lead quality, and ran retargeting to homeowners who requested quotes — plus a Google Business Profile overhaul for Map Pack visibility.

The Results

Cost per lead dropped from $90+ to $24 with 100% exclusive leads. ClimateCare doubled its booked installations during peak season and grew total revenue 186%, while building a recurring maintenance-plan customer base.

PlumbingAustin, TX

RapidFlow Plumbing

Turning a new website into the #1 lead source in 6 months.

03
$31Cost Per Lead
+248%Revenue Growth
175+Leads / Month
Client Background

A two-truck plumbing operation looking to scale. The owner was doing all the marketing himself and had never run paid ads or invested in SEO.

Challenge

With no online presence and a slow, outdated website, RapidFlow was invisible on Google. Emergency plumbing searches — their most profitable jobs — were going entirely to competitors.

Strategy

We rebuilt their site as a fast, mobile-first conversion machine, then layered Local Service Ads and Google Search for emergency intent, supported by a Local SEO program to rank organically across Austin neighborhoods.

Campaign

Launched a new high-converting website, LSA and Search campaigns for 'emergency plumber' and 'water heater repair', call tracking on every channel, and CRM automation to instantly route and follow up on each new lead.

The Results

Within 6 months the new site and campaigns became RapidFlow's #1 lead source, delivering 175+ leads per month at a $31 cost per lead. Revenue grew 248% and the owner expanded from two trucks to five.

Your Story Could Be Next

Ready to Become Our Next Success Story?

Book a free strategy call and we'll show you exactly how we'd lower your cost per lead and grow your revenue — with a plan tailored to your trade.